HOW TJORI GAINED SUCCESS?

Tjori was established in 2013, with the vision of assisting its consumers to make them understand the beauty of Indian handicrafts, their top-notch quality, exquisite artwork, and the marvelous  knowledge offered by their nature.  Prime focus of Tjori is on handmade products and the superiority of traditional Indian culture. Tjori has everything from apparel, accessories, bags, footwear to Home & Décor, wellness, mother and child products.




In this blog, we’ll study the Tjori story and it’s success:


Apparels - The area of specialization of this  brand is kurtas, tops, shirts, blouses, dresses, sarees, skirts, and lehengas.

 

Accessories - Exclusive dupattas are offered by the brand as well as shawls collection, from pashmina shawls, patola shawls to woolen shawls.

 

Bags - Trendy bags like clutches, tote bags, vanity bags, sling bags, and bucket bags are also offered by this brand.

 

Footwear - From mules, Kolhapur to block heels, boots, and gladiators, all kinds and types of classic footwear are offered in this brand. 

 

Jewellery - Earrings, necklaces, chokers, rings as well as silver jewelry are furnished by this brand. 


Mother and child - The brand also provides  baby care related products.


Wellness - The brand presents health and wellness items such as ayurvedic ubtans, face and body moisturization, hair care, cleansers, and scrubs.  


Tjori business model


Tjori explores and discovers the most intriguing, exclusive and worthy items from across the world. It collaborates and gets aligned directly with various manufacturers, suppliers, designers, and craftsmen and displays exquisite items from hyper-local markets in various areas of the globe, which are generally difficult to locate.  These items are manually-picked from their originating countries and then sold directly to the customers. 


The Story of Mansi Gupta - Tjori Founder


Mansi Gupta, belonging to a modest town in Jammu, is the who started this brand Tjori and is the name behind the tjori story. To sell Indian handcrafted products targeted towards the American market, she alongside her husband Ankit Wadhwa, endeavored to take the daring resolve of setting up an eCommerce platform. That is how Tjori, a lifestyle brand came to be in January 2013 in India. This full-fledged known and operational, global e-commerce website was once a plan being cultivated in a Wharton university room on a whiteboard. Tjori’s founder Mansi Gupta was grown up with a sense of business from the days of her childhood and therefore holds a degree in MBA from Business School of Cardiff University as well as a specialization in the finance field from the well known University of Wharton.

She is a born explorer, a minimalist party dresser and holds a secret love for riding horses. She pursues Ayurvedic wisdom faithfully and believes in simplicity of life.

Conclusion:

Tjori has been focusing on turning from an online to an offline platform by emerging as a walk in-store and has a huge range of grand plans ahead to mark the handicraft industry from an eCommerce website and expanding its stores worldwide. The ultimate goal of this platform is to establish itself as a lifestyle Indian brand on a global level. This was all about the Tjori story and its success. 
Location: Noida, Uttar Pradesh, India

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