TOP 3 FACTORS WHICH INFLUENCE CONSUMER BEHAVIOR
What are the factors which influence consumer behavior? There are basically five main factors influencing consumer behaviour , namely Psychological, Social, Cultural, Personal, and Economic factors. But here in this blog, we’ll study about the top 3 factors. 1. Psychological Factors Interestingly, an important factor that determines consumer behavior is human psychology, although these factors aren’t exactly easy to measure. Major psychological factors which influence behavior of consumers are : Motivation Motivation is a considerable defining factor which influences a person’s buying behavior. Perception When we gather information regarding a product and analyze it to generate a relevant image regarding a certain product, our perception is changed. Learning We get a deeper knowledge about a product every time we purchase it through experience. 2. Social Factors We as social animals rely our purchasing deci...