5 COMPANIES THAT USE BIG DATA

Why do companies use big data?

Nowadays, all the sectors of firms use big data whether it be sports industry, healthcare industry or insurance companies. There’re a lot of benefits of using big data.





  • The companies that use big data make better business decisions.

  • It encourages the companies to gather better market and consumer information.

  • Internal efficiency and operations can be improved in any type of business.

  • Big data operations and analytics interpret  the patterns of consumers. They use those patterns to enhance  brand loyalty after that.

Companies that use Big Data


Amazon- It is a well-known e-commerce platform. They store detailed information related to their customer as a means of knowing how the customers are spending their money. The information collected is then used in social media advertising algorithms. That is how Amazon uses big data in providing recommendations to facilitate immediate purchases from a customer and also enhances the complete shopping experience.


Apple- We all know that Apple is one of the major  big data companies,  expert in using advanced technology. It collects the data which is then used by the company to consider the best approach towards consumers with its new products and services.

 

Google- Big data is used by google to understand what the customers want from it based on several parameters such as search history, locations etc. It goes through the algorithm after this, where various complex estimations are made. Google then easily shows the arranged index lists. Google easily shows the ranked search results In terms of relevance and authority. Google has some techniques to understand the user’s requirements like,  real-time feeds, indexed pages, knowledge graph pages, google translate, and many more. 


Spotify- One of the genuinely big data companies is spotify. Various inventive data techniques are used by them to reform how we listen to music. All the data is providing the music-tech industry with wonderful and required information and knowledge   to enhance listeners' experience quality. Spotify for Artists is also launched by Spotify, which gives artists and their administration access to data so they can enhance their entity. Spotify uses big data for its "fans first" ambition which permits the  artists to give admittance to particular offers on show passes to their most sincere fans. 

 

Facebook- Do you ever realize how Facebook reminds us of  birthdays, friendships, etc? Big data is responsible for all this and  facebook uses big data to enhance the experience of their users. With the help of big data, Facebook creates a short video that contains our old pictures as a memory, this is done with the help of big data. Data plays a very important  role in Facebook as it creates  flashbacks which are based on data collected. Facebook has also adopted image recognition which advises the devices on how to observe the details in any picture or video. For more information read our blog on our Official Website.
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