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Showing posts from April, 2021

TOP 5 B2C MARKETING STRATEGIES

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What is B2C marketing? A model of business-to-consumer of selling products or services where the consumer receives the goods or services directly is called b2c marketing. It most often refers to e-commerce businesses. To connect their products with consumers, it uses online platforms. The several types of online B2C are:  Direct Sellers : The sellers who sell goods using the online application or through online websites of the default brand.  Intermediaries : The websites that without owning the actual products, put the sellers and buyers in the same place. Advertisement-based : Via other applications or websites, when the companies use targeted ads to lead customers to their respective website. Fee-based : Direct website-to-consumer sites  charges a particular fee to give consumers access to the content. 5 Marketing strategies: 1 . Connection on a Human Level This is till now termed as one of the most important b2c marketing strategies  and reason for forming a marketing niche to mak

IMPORTANCE OF GROSS DOMESTIC PRODUCT

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  What is GDP? During a specified period of time, the final monetary value of all the goods and services produced within the geographic location like a country is gross domestic product (GDP) . It can   be even a quarter or a year. If we take a given country’s current economic well-being, it functions as a tentative scorecard as a broad measure of overall domestic production of a country. GDP is most often calculated on an annual basis and sometimes calculated on a quarterly time frame as well. An annual report of the GDP estimate for each fiscal quarter and also for the economic calendar  year is released by the government in India.  Importance of GDP   One of the best single indicators of economic growth is GDP growth rate indicator which accurately predicts the size of an economy. GDP is of great importance to central banks and policymakers to judge whether the economy  needs an uplift or needs to be restrained, is contracting or expanding, and if the possible threats such as a rec

WHAT ARE CONFOUNDING VARIABLES?

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  Confounding variable The variables that correlate in a positive or in a negative manner  with both the dependent variable and the independent variable are confounding variables or confounders. An external variable whose presence causes an effect in the variables which are being studied so that the results do not reflect the actual relationship between the variables under study is what we call a confounder. When no true association exists amidst them, confounding factors can mask the actual relationship between, or elaborates a supposed relationship falsely between the experiment and outcome.  Effect of Confounding Variables   During a research, until and unless some appropriate methods are employed to adjust the confounders, the existence of confounding variables makes it hard to study a research in order to make a clear-precise connection amid experiment and outcomes. Therefore, an individual has to reassure that all the confounding variables have been identified in the research st

TOP INDIAN UNICORN STARTUPS

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There’s no shortage of startups sprouting at a steady rate, as new ideas are generated by alert and inspired minds nearly every day,  Yet not every startup emerges as a household name and is capable of meeting top notch growth. There's an elite section of startups that has emerged as a billion-dollar organization or rather, a unicorn startup and proudly managed to pave its way through this venture world.   We are quite aware of the various popular companies which are often associated with the term “unicorn”, from SpaceX, Uber, Pinterest to Stripe.  Yet you probably would not have a clear idea of what a unicorn startup actually means. Have you ever given a thought over why some startups are pegged with this title and what they have accomplished and achieved to deserve it? And, have you pondered about how a company becomes a unicorn?   What is a unicorn startup and how was the term coined?    ‘Unicorn’ is a term that implies any start-up which has attained the valuation of $1 billio

HOW TJORI GAINED SUCCESS?

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Tjori was established in 2013, with the vision of assisting its consumers to make them understand the beauty of Indian handicrafts, their top-notch quality, exquisite artwork, and the marvelous  knowledge offered by their nature.  Prime focus of Tjori is on handmade products and the superiority of traditional Indian culture. Tjori has everything from apparel, accessories, bags, footwear to Home & Décor, wellness, mother and child products. In this blog, we’ll study the Tjori story and it’s success: Apparels - The area of specialization of this  brand is kurtas, tops, shirts, blouses, dresses, sarees, skirts, and lehengas.   Accessories - Exclusive dupattas are offered by the brand as well as shawls collection, from pashmina shawls, patola shawls to woolen shawls.   Bags - Trendy bags like clutches, tote bags, vanity bags, sling bags, and bucket bags are also offered by this brand.   Footwear - From mules, Kolhapur to block heels, boots, and gladiators, all kinds and types of class

WHAT IS DESCRIPTIVE ANALYSIS?

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In order to provide insightful information about the provided data, raw data is converted into such a form that will make it easier to understand & interpret, rearranging, ordering, and manipulating data. This is called descriptive analysis . It is the type of analysis of data which helps to describe, show or summarize data points in a constructive way such that some patterns might emerge which fulfill every condition of the data. One of the most important steps for conducting statistical data analysis  is descriptive analysis . It  helps you detect typos and outliers, and permits you to identify similarities among variables and provides you a conclusion of the distribution of your data, thus it makes you ready for conducting further statistical analyses.      Techniques for Descriptive Analysis   Two techniques used in descriptive analysis are data aggregation and data mining to churn out historical data. In Data aggregation, in order to make the datasets more manageable, data is

SUCCESS STORY OF ZERODHA

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A financial service company, Zerodha was founded in 2010. Main objective of this online discount broking company is to give lower costs to the customers. As a member of NSE, BSE, MCX, MCX-SX, it gives brokerage services to stock market traders. The company is headquartered in Bangalore. As they were the first discount broker in the country when they started their operation,  the company has earned a great customer base. There is one more thing that has contributed to its success of zerodha story is that the company always comes up with innovative ideas backed with different strategies and consistent efforts. “The Free Trade Zone” is the tagline of the company. Many online education and community ambitions  are run by zerodha to authorize retail traders and investors. Also Read More Success Stories by clicking Here . The secret of Zerodha’s Success   The two brothers who came up with this innovative startup idea were Nithin Kamath and Nikhil Kamath. They only made the zerodha story a

INFORMATION GAIN IN DECISION TREE THROUGH GINI INDEX

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Best suited for classification and regression problems, decision trees are supervised machine learning algorithms. These algorithms are constructed by breaking down the training data into subsets of output variables of the same class by implementing the particular splitting conditions at each node. The information gain in decision trees is directly formulated through training  into a hierarchical structure. The knowledge is holed and displayed by this structure  in such a way that it can easily be understood, even by non-experts. While building a decision tree,  each node focuses on identifying the attribute and a split condition on that attribute which minimizes the class labels mixing, because pure homogeneous subsets is not possible to achieve consequently giving relatively pure subsets. In this blog, we will discuss the concept of , information gain, gini index and gini index. With the root node of the decision tree, this process of classification begins and  gets expanded by appl