TOP DIGITAL MARKETING TOOLS

What is digital marketing?


Digital Marketing refers to any attempts on online marketing attempts or services. Whether it is email marketing, pay-per-click advertising, social media marketing, all these nothing but instances of digital marketing. The aim of digital marketing is to introduce , promote, publicize one’s product/ company to the public and convince them to purchase or engage with the product or service. 





Let’s talk about 6 digital marketing tools and their features which have made digital marketing an emerging trend in the world of marketing and advertising.


  1. Google Analytics: It is one of the most popular tools of Digital Marketing. Google Analytics helps its marketers to gain knowledge of how many people consume their content and what their responses are to that content. Its key features are:


  • It apprehends the sort of messages which resonate with the public.

  • It finds that location of the user

  • On top of that, the tool is absolutely free of cost.


  1. Moz: It's a leading marketing tool which comprises 2 packages:


  •  Moz pro- It effectively enhances the rankings in search engines by offering insights and analytics into the user’s SEO.


  • Moz Local- It publishes regular location information across the search engines. It’s their list management tool. 


  1. Buzz Stream- It’s an essential tool for finding influencers and potential audience for performing research work. By subscribing to varying pricing plans, the user can:


  • The user can reach out through emails in an  easier manner.

 

The tool permits to set reminders for important events and occasion


  1. Canva- It’s a design platform which has both paid and unpaid membership offering various various services:

 

  • Users can make images through clip art, template and fonts using their catalog. 


  • It gives an aesthetic, eye catchy and easy approach for users to prepare  their own presentations, logos or graphics according to their requirement. 


  1. BuzzSumo- It’s a content research tool which finds the leading influencers in the user’s industry and enables the users to associate with them.  


  •  It  helps the users to evaluate their content’s analytics and check their social media , to assess their performance online in accordance with it.


  • The tool discovers  phrases or terms and smoothly finds popular content. 


  1. Mail chimp: This is a tool for email marketing and social advertising. It has been developed to automate and organize campaigns. Outstanding  for new users. It offers both paid and unpaid versions. Its features are:


  •  This tool not only sends emails to the user’s customers automatically at suitable times but also exhibits detailed analytics that can be impactful for increasing the user’s digital marketing approaches for their business. 


Conclusion


In today’s world, a range of such tools at our disposal are available , within companies depending on various tools to grow a business. In the present day, digital marketers flourish and cease based on the tools linked with their trade. Assigned with a series of duties, tasks and responsibilities, marketers also have to sort through a lot of work simultaneously. Hence, digital marketing tools are a savior, as they save both time and energy of the marketers.  
Location: Noida, Uttar Pradesh, India

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