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Showing posts from May, 2021

Different Types of Bond and Here’s What They Mean

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Bond is one of the types of instruments which is used to borrow money. It gives an assurance to the investor regarding his funds. Bonds are issued by many government organizations, corporations and private entities.  Different types of bonds are issued by organizations generally for a longer period, say of more than one year to raise money by borrowing. In simpler words, a bond is generally a form of debt which the investors pay to those who require the sum for a defined time frame. The same  generally have a fixed maturity date that is the final date for the payment of any financial product when the principal along with the interest needs to be paid to the investor by the issuer. All bonds are usually expected to pay the amount that they are required to by or after the maturity date.  Bonds are commonly referred to as fixed income securities and are one of three  asset  classes individual investors are usually familiar with, along with stocks. It is not necessary for a bond holder t

TOP 10 IT STARTUPS TO GET INSPIRATION FROM

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The Top 10 IT Startups in India. 1. WESTGHATS Technologies - Westghats technologies is a company which comes under the top 10 IT startups which provides solutions in semiconductor chip domains and deep learning-based smart vision. Jyothis Indira Bhai is the founder of this company based in Thiruvananthapuram and was founded in 2012.  2. Synctag-  Synctag was founded by Harish Mehta in 2015, which aims to offer a better social media experience for businesses and organizations. It’s not everyone’s cup of tea to  understand the dynamics of what happens on a social media platform and what would make a company or a brand get more and more clients, audience, and customers. This is where Synctag plays an important role and comes under the top 10 IT startups.      3. Snapper Future Tech  Founders of this company are Naresh Jain, Prasanth Surana & Avnish Gupta. It's a Pune-based company, founded in 2017. It offers services in various fields like blockchain application development, tra

Top 3 SEO Marketing Strategies

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Here are some SEO marketing strategies or SEO tools. These strategies help a person optimize their content and get started in an instant. 1.On-site SEO Strategy   The optimization of content which is present on the website, is called On-site SEO strategy. Adding keywords and adding tags to an individual page of a website are involved in this strategy which helps a search engine enhance its ranking. This is done by writing well-scripted and well explained content, including keywords in your content, and placing the keywords in the correct order. For the on-site SEO strategy to work well and generate more web traffic of users for the web page, all these steps are of great significance, Because this activity is a success, it should be carried and maintained throughout the website's activity, or else search engines like Google would not include the site in their ranking.    2.Off-site SEO Strategy   Off-site SEO strategy is the second most important seo strategy which links the  webs

DESCRIBING FUNDAMENTAL ANALYSIS

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Fundamental Analysis is about analyzing the company based on its important key aspects which are known as its fundamentals. Analysis which is purely based on fundamentals is mainly for making long-term investments in the equity market (stock market. Long-term investment can be of several months or for a year. In the short term,  there are speculative aspects present. It is expected that stock takes a little time to move towards its intrinsic value. Due to the speculative practices and psychological aspects, technical analysis considers the trends, patterns, indicator and pattern recurring.  Trades or investment taken based on technical analysis is part of short-term investment. Fundamentals of a company can be decided by looking at the factor which is both internal and external, factor which includes capital structure, management, labor, tax rates, rules and regulations, foreign investors etc.   Fundamentals can be classified into 2 categories: Qualitative factors The above mentioned

TOP 5 APPLICATIONS OF FINTECH

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About Fintech For financial technology, fintech is a portmanteau, given by Forbes. This one-fit-size approach is practiced to augment, streamline, and digitalize the conventional structure. For computer and mobile based tools, fintech is all about a blend of algorithms, software and applications. However, hardware such as smart, or connected piggy banks, virtual reality platforms are also included. Multiple tasks are performed by fintech platforms such as covering transferring money from one account to another, depositing checks, paying bills or obtaining financial assistance. In simple terms, Fintech involves a variety of financial services/activities such as money transfer, check depositing by mobile phones etc.  Some applications of Fintech are:   While rendering new strategies on financial notions and making users allowed to hold more viable financial outcomes.  Some examples of financial securities are:  Mobile Banking Along with the increasing necessity of digital banking amon

TOP 3 FACTORS WHICH INFLUENCE CONSUMER BEHAVIOR

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What are the factors which influence consumer behavior?   There are basically five main factors influencing consumer behaviour , namely Psychological, Social, Cultural, Personal, and Economic factors. But here in this blog, we’ll study about the top 3 factors.  1. Psychological Factors Interestingly, an important factor that determines consumer behavior is human psychology, although these factors aren’t exactly easy to measure. Major psychological factors which influence behavior of consumers are :    Motivation Motivation is a considerable defining factor which influences a person’s buying behavior.   Perception When we gather information regarding a product and analyze it to generate   a relevant image regarding a certain product, our perception is changed.    Learning We get a deeper knowledge about a product every time we purchase it through experience.     2. Social Factors   We as social animals rely our purchasing decisions to some extent on the people around us. Trying to fit

TOP 3 B2B MARKETING STRATEGIES

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What is B2B Marketing? Practices and techniques adopted by businesses to market their products and services to another business is called B2B marketing . When the output of one business is necessary for another business to enhance and preserve their activities, then this form of marketing is applied.  3 B2B Marketing Strategies   Here are 3 effective B2B Marketing strategies and insights on how they can be executed.    1. In-depth market research   A prerequisite for every B2B marketing process is conducting competent research before introducing B2B marketing strategies . This research enables us to know business on what their clients require, how their requirements are affected by the environment etc.   To research various sources: To focus on every research aspect is lucrative including studies obtained through academics, research firms, findings gained from industry and government, interviews, or social media content.     Maintain a research archive: Via a cloud-storage library, r